NEW YORK, NY--(Marketwire - Sep 26, 2012) - Pivothead (, makers of the world's only 1080p High Definition Hands Free (HDHF™) video recording sunglasses for seamlessly chronicling life's everyday adventures, today announced the availability of prescription RX lenses for select models of its award-winning collection of stylish, high-performance imaging sunglasses. Today's announcement follows on the heels of the company's recent announcement regarding the availability of its exciting new Moab and Recon models offering a series of styles and featuring interchangeable lenses.

Effective today, personally customized prescription lenses can be ordered online for Pivothead's Moab, Recon, and Durango models. Swiss RX, a state-of-the-art optical lab and Pivothead strategic partner, will process custom prescription lens orders, which are available in Basic Clear, Basic Gray, Polarized, and Photochromic types, and an array of coatings and finishes for the ultimate in comfort and personalization. Prescription lenses are ordered and processed separately from Pivothead sunglass orders, and customers must specify their Pivothead model as a part of the ordering process.

"Our customers have fallen in love with our sunglasses and have clearly recognized the extraordinary convenience and utility of their Pivothead imaging eyewear, and they've asked us to make them available with personalized prescription lenses to extend this functionality to the rest of their active lifestyle," said Christopher Cox, founder and president of Pivothead. "We partnered with state-of-the-art optical lab Swiss RX because they are nimble and highly professional, and can fulfill our personalized prescription orders with 100 percent accuracy in two weeks or less. Our prescription sunglasses combine style, state-of-the-art hands-free HD imaging capture, and now vision correction for the ultimate in safety, style, convenience, and fun."

Moab and Recon half-frame models and Durango full frame models offer multiple prescription lens choices as follows:

  • Basic Lenses -- are available in clear and gray, and have Super Hydrophobic Coating with High Transmission Rate and Polarized Super Hydrophobic Coating with 100% UVA / UVB blockage,
  • Polarized with Mirror Coating Lenses -- are available in glacier blue, purple haze, smoke gray, blue, and gray, and have Super Hydrophobic Coating and provide 100% UVA / UVB blockage,
  • Photochromic Lenses -- are available in clear to gray and rose to gray and feature a Super Hydrophobic Coating and offer 100% UVA / UVB blockage.

Pivothead eyewear come standard with professional-grade optics incorporated into each pair of sunglasses, some of which offer polarized lenses. The camera is discretely centered in the bridge of the glasses for the truest first-person perspective possible, and features an 8MP Sony CMOS sensor for capturing full 1080p HD MP4 video at 30 frames per second as well as 8MP stills. The glasses feature 8GB of internal memory, which allow up to an hour of video recording at 1080p. The glasses include a self-containing battery, a 75-degree field of vision, and are ready to use straight out-of-the-box. Select styles feature interchangeable lenses. Additional eyewear specifications are available at

Pricing and availability:
Pivothead eyewear is available for $349.00 MSRP from Pivothead and at select retailers in the U.S. Basic prescription RX lenses are $179.00 and $199.00, Polarized prescription RX lenses are $249.00 and Photochtomic prescription RX lenses are $349.00. For more information, please visit

About Pivothead: 
Headquartered in New York City at the intersection of Fashion and Technology, progressive upstart Pivothead is blazing a fresh trail in wearable technology with the world's first and only 1080p HD video recording sunglasses for today's fashion-forward life enthusiasts who share a passion for style, technology and adventure. Featuring state-of-the-art camera technologies seamlessly fused with brilliantly styled and superbly crafted sunglass frames; Pivothead brings unprecedented comfort, always-ready simplicity and sensuous style to true hands-free still photo and HD video capture. To experience our ever-expanding collection of frame styles or accessories, or to discover how Pivothead is forever changing the way we chronicle the adventure we call life, visit